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Before the internet there were a lot of products and services produced by
local businesses that were only available to the local community. There
really hasn’t been anyone that helps local business market online. Sure the
large corporations have had global markets to sell to. The investment in
marketing on a national and international level is mind boggling.

There used to be a distinct separation between the large corporations and
the local businesses in their marketing practices. The large corporations
had an endless supply of marketing resources at their disposal. And the
local businesses had the Yellow Pages, newspapers, television, radio, the
door to door salesman, and direct mail.

All of the resources the local businesses had were costly but effective. Then
came along the internet and the costly barriers of advertising for local
businesses were wiped out. A local business selling hand-made boots in
Modesto CA can now easily get found by a potential customer in Lubbock TX.

As technology has progressed it is now possible to take advantage of the
power of internet advertising right here at home. Maybe you have a local
business, for example a restaurant that caters to people right here at home
and a global presence really won’t serve your advertising needs as much as
exposure to people within a 20 mile radius.

Well hang onto your hat for the next few days we are going to explore the local
business advertising realm from a customer’s point of view. I believe you will
be pleasantly surprised.

Phil Knaus

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