Video Marketing
Video marketing takes on several forms, here are some useful methods.
‘Marketing with video’ – Any marketing activity that includes the use of video are usually selling a product or service. They are using video to better explain that product or service. This typically can be mixing video into a direct marketing campaign like a newsletter or promotion. The simplest example of “Marketing WITH Video” is adding video to a company’s website to summarize its product.
Other examples of “Marketing With Video” include:
- Using video in an optin squeeze page to gather personal interest data for your company’s product or service.
- Help optimize a purchase funnel by incorporating video into e-mail marketing campaigns
- Using recorded webinars as a source of lead generation.
‘Marketing a video’ – The act of promoting a specific video. Businesses who are “Marketing A Video” are generally trying to build brand awareness for their company, products or services. This is done by giving viewers a taste of the brand or concept and is designed to be shared. Taken to its extreme a video will be so compelling that it will market itself and you have created the elusive viral video. For this reason, these types of videos are generally more about entertainment and less about explanation.
‘Marketing video’ – a video created with the specific intent to promote a product or service. (I.e. not entertainment)
For your video marketing consultation call “Knaus Consulting” at 1-209-566-2452 or email us at: knausconsulting@gmail.com
