Stages of The Buying Process
The Buying Process
Your readers go through three stages within the buying process before they buy. These three stages are awareness, discovery and solutions.
So your readers go through the buying process before they buy from you or someone else. And different readers are in different stages of the buying process.
These readers can enter your website on any page or post your have. They don’t always enter from your home page. Check your Google Analytics and see all of the different locations readers use to enter your site.
What Does All Of This Mean?
As a website owner you need to recognize that your visitors could be in anyone of the buying stages at any time. Then can and will enter your site on different pages and posts. So you need to meet the needs of all stages of the buying process on your site and the information should be very easy to find.
Satisfying the readers at each step of the process is the key to making sales at the end of the buying process.
So understand each stage and be sure your site answers all of the needs of each stage. Then make this information easy to find.
Until the next time,
Craig Childs
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