List Building – More on List Building
More on List Building
You have an AWeber account. You have decided to build a list of people interested in your product niche. You have developed evergreen weekly email responses and have made sure these emails are building trust with the readers. You are only pushing a product once a month. Because you know that if you push a product every week without building trust, people will unsubscribe.
All this is good but how do you get them to subscribe in the first place?
Why subscribe to my list?
This is one of the most important questions you need to answer before you active your newsletter. Remember the reader is on you blog. He/she is interested in what you have to say. But they need an additional reason to give you their name and email address.
Readers hate spam. Do you have a privacy policy that states you will not sell or give away their private information?
Can the reader find this policy easily?
You need to explain to the reader “what’s in it for them (the reader)” to sign up for your list?
Are you offering an appropriate gift that is valuable to the reader. At least valuable enough for them to give you their private information?
You must find something that is valuable enough to your readers to make them want to give you their name and email address. And you must make it easy for them to sign up.
Sign up form
Now place your sign up form on a sales page or in a widget (which ever will work the best) and test it. If it works make it active.
Now you must market your list so people can find it and sign up.
You list can be a source of sales now and in the future. So it is worth the extra effort to get it right.
Take action and Get Found Online.
Until the next time,
Craig Childs
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