Business Growing SEO

Archive for the ‘Local Search’ Category

The use of images in your page or post helps to enhance your readers
experience as long as they are relevant to the content. Adding alt tags
to pictures is easy to overlook if we get in a hurry.

The problem is that the search engine robots cannot index
images unless they have the proper tags. In other words an image
itself can’t be identified by the search engines, but the image alt tag and any
descriptive text can. And so this is very important in order to bring up
the quality score of your post or page.

The alt tags should be keyword rich with the relevant content of your post.
Your images should be named with relevant keywords as much possible
so that they can help the quality score of your post or page also.

We all use images in our pages that have nothing to do with the actual
content. For instance, we may have an image of a button, an arrow, or
our signature. Let’s just take for example the signature image
on our landing page. If we name that file signature.jpg then when the
search engines come in and look at it they will see that signature has
nothing to do with your content.

So we’re going to suggest naming your signature file 1s.jpg. This will help
the search engines to ignore the file name rather than penalize you. In
another example, if you use a bunch of buttons as images in front of
indented text you’re better off to number the file names.

Always double check to make sure that all of your images have alt tags.
This can be very crucial to your quality score. As you are growing your
business online use search engine optimization as much as possible.

Google Maps

Google Maps are one of the first places you should consider adding an online ad for your business. People use Google Maps to find locations and driving directions. Make it easy for them by being listed on Google Maps.  And if you have more than one location, add all of them.

Go to Google Maps and search for your business listing. Did you find it? If you find it but no one has claimed it, claim it. After you finish claiming it, you can edit and complete the listing.

If you did not find your business you can now add your business. Do this by clicking on the “Put your business on Google Maps” links.

This will take you to the Google Local Business Center. Sign up for a free account and add your business. It is a straight forward system so you should not have any  problems. And remember that you can always come back to improve your ad.

With your listing on Google Maps you can add the map to your site to help people find you. And they can get directions to your place of business through Google Maps.