Using the proper keywords is important for getting your local business found online. That’s why we at Business Growing SEO make sure you have the right keywords to get your local business found online. This way you get customers and increased profits.

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Before the internet there were a lot of products and services produced by
local businesses that were only available to the local community. There
really hasn’t been anyone that helps local business market online. Sure the
large corporations have had global markets to sell to. The investment in
marketing on a national and international level is mind boggling.

There used to be a distinct separation between the large corporations and
the local businesses in their marketing practices. The large corporations
had an endless supply of marketing resources at their disposal. And the
local businesses had the Yellow Pages, newspapers, television, radio, the
door to door salesman, and direct mail.

All of the resources the local businesses had were costly but effective. Then
came along the internet and the costly barriers of advertising for local
businesses were wiped out. A local business selling hand-made boots in
Modesto CA can now easily get found by a potential customer in Lubbock TX.

As technology has progressed it is now possible to take advantage of the
power of internet advertising right here at home. Maybe you have a local
business, for example a restaurant that caters to people right here at home
and a global presence really won’t serve your advertising needs as much as
exposure to people within a 20 mile radius.

Well hang onto your hat for the next few days we are going to explore the local
business advertising realm from a customer’s point of view. I believe you will
be pleasantly surprised.

Phil Knaus

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Google Analytics

Google Analytics is a great free tool to help you understand what is happening on your website. It is such a great tool that everyone should use it.

So go to Google Analytics, explore and set up an account.

Now you need to add the account code to your website. If you are using a WordPress blog as your site, find a free plugin for Google Analytics. Then add the code to the activated plugin.

Once the code has been added to your site, go back and check the analytics in a few days. You should start to see statistics. If you don’t see statistics in a few days, recheck that the code has been added correctly.

What can Google Analytics show you?

Google analytics is full of interesting statics. Too many to cover all of them here. But you will find a few that you will want to follow every week.

One that should be mentioned is the bounce rate. You want that rate to be as low as possible. Because it reflects the number of visitors that come and leave immediately. You want to attract visitors interested in your site and who will stay and read your content. Bouncers are of no use to you.

If you have not set up Google Analytics on each of your websites, do so today.

Until the next time,

Craig Childs

Twitter | LinkedIn | Facebook

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One way to bring your website up to compliance with the new FTC rulings is to make
sure that you have posted the necessary legal forms on your website. I have included
a referral link for website legal forms generator that can help you produce the legal
forms you need to help ensure your website has the necessary legal forms that are
required for marketing with customer testimonials.

Make sure you take action today at protecting your business by reading the new
FTC rules posted on their website and installing the correct legal forms on your website.

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The problem is that the search engine robots cannot index
images unless they have the proper tags. In other words an image
itself can’t be identified by the search engines, but the image alt tag and any
descriptive text can. And so this is very important in order to bring up
the quality score of your post or page.

The alt tags should be keyword rich with the relevant content of your post.
Your images should be named with relevant keywords as much possible
so that they can help the quality score of your post or page also.

We all use images in our pages that have nothing to do with the actual
content. For instance, we may have an image of a button, an arrow, or
our signature. Let’s just take for example the signature image
on our landing page. If we name that file signature.jpg then when the
search engines come in and look at it they will see that signature has
nothing to do with your content.

So we’re going to suggest naming your signature file 1s.jpg. This will help
the search engines to ignore the file name rather than penalize you. In
another example, if you use a bunch of buttons as images in front of
indented text you’re better off to number the file names.

Always double check to make sure that all of your images have alt tags.
This can be very crucial to your quality score. As you are growing your
business online use search engine optimization as much as possible.

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Google Maps are one of the first places you should consider adding an online ad for your business. People use Google Maps to find locations and driving directions. Make it easy for them by being listed on Google Maps.  And if you have more than one location, add all of them.

Go to Google Maps and search for your business listing. Did you find it? If you find it but no one has claimed it, claim it. After you finish claiming it, you can edit and complete the listing.

If you did not find your business you can now add your business. Do this by clicking on the “Put your business on Google Maps” links.

This will take you to the Google Local Business Center. Sign up for a free account and add your business. It is a straight forward system so you should not have any  problems. And remember that you can always come back to improve your ad.

With your listing on Google Maps you can add the map to your site to help people find you. And they can get directions to your place of business through Google Maps.

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CraigsList has established communities in approximately 570 cities in 50 countries as of April 2009. These cities each have their own local CraigsList communities and can be used to advertise your business, a service, or product if it’s done in a correct manner. So wherever you are in the U.S. you should be close to a place you can advertise online with CraigsList.

I have produced a report that shows you step by step how to take to sign up for your own account with CraigsList and how to post your ad. Go to http://hopurl.com/69522 this is a link to get your copy of the report for $1. For less than a cup of coffee at Starbucks you can get this report.  Here is the link http://hopurl.com/69522 again.

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When a person is looking for a local business or any business they will do a search online to find them. They may start with the name of the business or the name of a product. And then they may narrow down the search by adding their location. Now they are looking for a business or product located where they live. This is a local business search.

I own a business why should I care?

First lets look at a local business that only sells its products in its store. This could be a restaurant or a service business.

To find this business people would need to do some type of search. They could look in the yellow pages, the ads in the newspapers or magazines. But today they (over 60%) search online. It’s easier and faster. And with over 70% of Americans online, online search is very popular.

So this local business needs an online website so people can find them. Find them and not their competitors.

The second type of business is one that has a store but also sells online. As long as they have customers visiting their brick and mortar location, they need to be active in the local business search. Remember your competitors will be.

First Steps

You want to be in the local search. So where do you start? First search for your business name. Are you there? If you are found, look at each of the result pages. Are these your pages?

Then start with keywords that searchers might use to find you. Search these keywords and see if you are found. Again review the pages. Are these your pages?

If they are your pages, can you claim them? Google Maps, Google Local Business Center, Bing Local Business Center and Yahoo Local Business Center all add sites based on information they have found on other sites. So your business could be there. And if so you as the owner need to claim it.

Claiming your local listing is the first step. In future articles I will talk about more steps you need to take.

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Keywords are the term or phrase used by an Internet searcher to find the answer to his/her question. These Internet keywords are placed in the search box of the search engine they choose to use.

The results of the search are pages on the Internet the meet the search requirements (Keyword Phrase). And the more general the keyword phrase the more pages are found.

Keyword Research

This term refers to the act of finding the keywords used by Internet searchers to find a specific website or product.

You can use any number of keyword search tools to find these keyword phrases. Or you can think like a person who wants to find your target and make a list of the search terms you think they would use.

But once you have created your list of appropriate keywords, you need to test each on in a search engine to be sure the results are what your thought they would be. And if not, remove that keyword or keywords from your list.

Keyword Search Tool

There are many free and not free keyword search tools. Some are specialized in the types of terms they will suggest. But once you have found one or more keyword search tools you like stick with them.

I would suggest the following keyword search tools:

• Free Wordtracker Keyword Suggestion Tool
• Google Adwords Keyword Tool

Both tools can help you find keywords for your website and/or products.

How Do You Use These Keywords

Once you have a list of keywords you need to use them. And there are many ways you can use them:

• In posts and pages on your website
• In articles you market
• In your adwords account
• In the name of your blog

And in many other ways.

Keywords are essential to enabling your website to be found online.

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