Building Your Business with an Opt-in Email List

If you are new to online marketing the term “the money is in the list” may be a new concept, while seasoned internet marketers have been using this email phrase for quite some time. The reasoning behind this is when you have a mailing list you can continue to build on the relationship you have with current and prospective clients. A person that gets to know, like, and trust you will continue to keep doing business with you which can result in more sales either now or in the future.

Email marketing is a balancing act. If you send too many emails promoting a product your mailing list members will get tired of it and either ignore you or cancel their subscription. Sending some free information is all right as long as it is good quality advice or information that is related to your business.

Always remember you are here to solve their pain. What is in it for them? That’s the top priority of your message no matter whether it is free information or a sales pitch. A good balance between a sales pitch that can help solve their problem and no promotion is important to keep your readers involved.

When building your list you always want to protect your reader and at the same time protect your self from spam. The best way to protect yourself is to utilize the double opt-in feature your autoresponder company offers for your peace of mind. With the double opt-in feature in place you know the people on your list is there because they want to be on it.

If you let the person know when they sign up that you will be sending them promotional messages along with the free information and advice there won’t be any surprises and they will be expecting emails with a sales pitch. This will build and keep their trust in you.

For more tips and information on how to grow your business with email, join my online marketing newsletter.

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More on List Building

You have an AWeber account. You have decided to build a list of people interested in your product niche. You have developed evergreen weekly email responses and have made sure these emails are building trust with the readers. You are only pushing a product once a month. Because you know that if you push a product every week without building trust, people will unsubscribe.

All this is good but how do you get them to subscribe in the first place?

Why subscribe to my list?

This is one of the most important questions you need to answer before you active your newsletter. Remember the reader is on you blog. He/she is interested in what you have to say. But they need an additional reason to give you their name and email address.

Readers hate spam. Do you have a privacy policy that states you will not sell or give away their private information?

Can the reader find this policy easily?

You need to explain to the reader “what’s in it for them (the reader)” to sign up for your list?

Are you offering an appropriate gift that is valuable to the reader. At least valuable enough for them to give you their private information?

You must find something that is valuable enough to your readers to make them want to give you their name and email address. And you must make it easy for them to sign up.

Sign up form

Now place your sign up form on a sales page or in a widget (which ever will work the best) and test it. If it works make it active.

Now you must market your list so people can find it and sign up.

You list can be a source of sales now and in the future. So it is worth the extra effort to get it right.

Take action and Get Found Online.

Until the next time,

Craig Childs

Twitter | LinkedIn | Facebook

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What is a list?

When you build a list of names and email addresses of people who voluntarily give you their personal information you have built a list.

Why build a list?

If you build your list properly, you have have names and addresses of people who are interested in buying from you.  You can market your products to this list and make sales.

How do you build a list?

The first step is to get an autoresponder such as AWeber.  I strongly recommend that you get an autoresponder that is only an autoresponder like AWeber.  Many of the free autoresponders work but will not back you up when you are accused of spam.  AWeber will.

Second you need to decide on the goal of the list.  What do you want to accomplish with this list?

Third you need to decide how you are going to convince your readers to sign up for your list.  Many marketers give away or sell for a very low price some product that is appropriate for the goals of the list.  If you list buys something from you to join the list, they are more apt to buy more from you.

Forth you need to set up your list in AWeber.  That includes followup emails.

Once that is finished you can add the sign up form to you site.

Now all you need to do is market your list so people can find it and sign up.

Take action and Get Found Online.

Until the next time,

Craig Childs

Twitter | LinkedIn | Facebook

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