List Building – More on List Building

Tue, 22 Dec 2009 18:18:41 +0000

More on List Building

You have an AWeber account. You have decided to build a list of people interested in your product niche. You have developed evergreen weekly email responses and have made sure these emails are building trust with the readers. You are only pushing a product once a month. Because you know that if you push a product every week without building trust, people will unsubscribe.

All this is good but how do you get them to subscribe in the first place?

Why subscribe to my list?

This is one of the most important questions you need to answer before you active your newsletter. Remember the reader is on you blog. He/she is interested in what you have to say. But they need an additional reason to give you their name and email address.

Readers hate spam. Do you have a privacy policy that states you will not sell or give away their private information?

Can the reader find this policy easily?

You need to explain to the reader “what’s in it for them (the reader)” to sign up for your list?

Are you offering an appropriate gift that is valuable to the reader. At least valuable enough for them to give you their private information?

You must find something that is valuable enough to your readers to make them want to give you their name and email address. And you must make it easy for them to sign up.

Sign up form

Now place your sign up form on a sales page or in a widget (which ever will work the best) and test it. If it works make it active.

Now you must market your list so people can find it and sign up.

You list can be a source of sales now and in the future. So it is worth the extra effort to get it right.

Take action and Get Found Online.

Until the next time,

Craig Childs

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List Building Basics

Tue, 15 Dec 2009 18:12:32 +0000

What is a list?

When you build a list of names and email addresses of people who voluntarily give you their personal information you have built a list.

Why build a list?

If you build your list properly, you have have names and addresses of people who are interested in buying from you. You can market your products to this list and make sales.

How do you build a list?

The first step is to get an autoresponder such as AWeber. I strongly recommend that you get an autoresponder that is only an autoresponder like AWeber. Many of the free autoresponders work but will not back you up when you are accused of spam. AWeber will.

Second you need to decide on the goal of the list. What do you want to accomplish with this list?

Third you need to decide how you are going to convince your readers to sign up for your list. Many marketers give away or sell for a very low price some product that is appropriate for the goals of the list. If you list buys something from you to join the list, they are more apt to buy more from you.

Forth you need to set up your list in AWeber. That includes followup emails.

Once that is finished you can add the sign up form to you site.

Now all you need to do is market your list so people can find it and sign up.