The Third and Final Stage of The Buying Process – Solutions

Your online business website has already added information to help the visitor with the first two stages of the buying process – awareness and discovery. Now you need to have the solution available for purchase.

In addition to an easy buying process you need to have the benefits of purchase explained. The benefits of the product and the benefits of buying from you either online or off line.

Remember you have competition with the same or similar products. You need to point out the benefits of your products and the benefits of doing business with you. You know these benefits, just add them to your site and make them easy to find.

Take action and Get Found Online.

Until the next time,

Craig Childs

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Buying Stages – Discovery

This stage is when the buyer discovers the potential solutions to his/her problem. What products can help solve the problem, where can they be found, what are the benefits of each product, warranties, costs, where to buy and more are all researched. This is basically the research time and most of it is done online.

Even with the research done online, the final purchase maybe completed off line.

But if your business is not online, you are at a great disadvantage. During the discover stage, the researcher will probably start to determine where to buy and what to buy.

So this is your chance to become a finalist by having the answers the researcher is looking for and a product that meets their needs.

So as with the awareness stage, you need to have all of the information requested on you site and easily found.

Help sell you products by having the answers to the researchers questions during the discovery stage.

Until the next time,

Craig Childs

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Stage One Of The Buying Process – Awareness

Buyers go through three stages before they buy. The amount of time taken in each stage varies greatly with the individual and the situation.

As a business owner you need to be aware of each stage and have helpful information appropriate for each stage easily found on your business website.

The awareness stage is when the individual begins to understand that he/she has a problem that needs a solution.

Perhaps their car is starting to need a lot of repairs – I need a new car. Their ice maker is only working some of the time – I need a new refrigerator.

No matter what the problem is, in this stage the person becomes aware of it.

And you as a online business owner can help people realize they may have a problem by blogging about the early signs of the problem. The problem solved with your product.

So blog about the awareness stage, make it easy to find, create internal links to it and help more people realize they have a problem and you have a solution.

Take action and make it happen.

Until the next time,

Craig Childs

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The Buying Process

Your readers go through three stages within the buying process before they buy. These three stages are awareness, discovery and solutions.

So your readers go through the buying process before they buy from you or someone else. And different readers are in different stages of the buying process.

These readers can enter your website on any page or post your have. They don’t always enter from your home page. Check your Google Analytics and see all of the different locations readers use to enter your site.

What Does All Of This Mean?

As a website owner you need to recognize that your visitors could be in anyone of the buying stages at any time. Then can and will enter your site on different pages and posts. So you need to meet the needs of all stages of the buying process on your site and the information should be very easy to find.

Satisfying the readers at each step of the process is the key to making sales at the end of the buying process.

So understand each stage and be sure your site answers all of the needs of each stage. Then make this information easy to find.

Until the next time,

Craig Childs

Twitter | LinkedIn | Facebook

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