Archive for the ‘Buying Stages’ Category
Buying Process – Solutions
The Third and Final Stage of The Buying Process – Solutions
Your online business website has already added information to help the visitor with the first two stages of the buying process – awareness and discovery. Now you need to have the solution available for purchase.
In addition to an easy buying process you need to have the benefits of purchase explained. The benefits of the product and the benefits of buying from you either online or off line.
Remember you have competition with the same or similar products. You need to point out the benefits of your products and the benefits of doing business with you. You know these benefits, just add them to your site and make them easy to find.
Take action and Get Found Online.
Until the next time,
Craig Childs
Buying Process – Discovery
Buying Stages – Discovery
This stage is when the buyer discovers the potential solutions to his/her problem. What products can help solve the problem, where can they be found, what are the benefits of each product, warranties, costs, where to buy and more are all researched. This is basically the research time and most of it is done online.
Even with the research done online, the final purchase maybe completed off line.
But if your business is not online, you are at a great disadvantage. During the discover stage, the researcher will probably start to determine where to buy and what to buy.
So this is your chance to become a finalist by having the answers the researcher is looking for and a product that meets their needs.
So as with the awareness stage, you need to have all of the information requested on you site and easily found.
Help sell you products by having the answers to the researchers questions during the discovery stage.
Until the next time,
Craig Childs