Buying Process – Awareness
Stage One Of The Buying Process – Awareness
Buyers go through three stages before they buy. The amount of time taken in each stage varies greatly with the individual and the situation.
As a business owner you need to be aware of each stage and have helpful information appropriate for each stage easily found on your business website.
The awareness stage is when the individual begins to understand that he/she has a problem that needs a solution.
Perhaps their car is starting to need a lot of repairs – I need a new car. Their ice maker is only working some of the time – I need a new refrigerator.
No matter what the problem is, in this stage the person becomes aware of it.
And you as a online business owner can help people realize they may have a problem by blogging about the early signs of the problem. The problem solved with your product.
So blog about the awareness stage, make it easy to find, create internal links to it and help more people realize they have a problem and you have a solution.
Take action and make it happen.
Until the next time,
Craig Childs
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